Dominion Mailer

The BeeHive Studio was approached in the spring with a new project for an already existing (and great!) client. Dominion East Ohio Gas needed to let a portion of their customers know that their utility payment plan would soon be changing. The message needed to reach approximately 118,000 people in the Northeast Ohio area, some English-speaking, some Spanish-speaking. The mailer needed to convey a plan change that was somewhat complex, and therefore the design needed to be as straightforward and simple as absolutely possible. The solution reached was one with 4 colorful panels with the basic overview of the plan changes in both English and Spanish, and then a more detailed explanation inside as the piece unfolded. We are very pleased with the outcome of this large-scale project, and the client was thrilled with the results. Go team!

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