Artist Entrepreneur Institute Marketing Materials for COSE

Every now and again and opportunity comes up where I get reacquainted with my old friends, pen and paper. I usually sketch ideas out, but you never see those, only the finished product. This time around I was lucky enough to work on a series of marketing materials through COSE for the Artist as an Entrepreneur Institute, which is Cleveland’s award-winning business training course for literary, media, performing and visual artists. So I thought, hey, what better way to advertise that than with an illustration to really drive home that “art” vibe. I started out sketching the old-fashioned way, then brought it into illustrator where I noodled and doodled. I’m showing here the original black + white art (below), and also with color added, which is how it appeared on the postcard, poster and ads.